The problem
What was breaking
OTA commission ate margin and the group had no direct relationship with its guests.
All workIllustrative scenario
SR
Hospitality · GCC · 7-week rollout
Sahara Rose Hotels
WhatsApp Business
Pre-arrival, in-stay and post-stay journeys moved guests off OTAs and onto WhatsApp.
Bold result
31% of bookings shifted to direct channel
Bookings via direct channel
0%
Upsell attachment rate
0%
The approach
How we thought about it
We deployed WhatsApp journeys for pre-arrival upsells, in-stay service requests and post-stay direct-rebooking offers.
The AI system
What we deployed
- Pre-arrival upsell and check-in journey.
- In-stay service requests routed to departments.
- Post-stay review and direct-rebooking offers.
What AIROS runs for them now
The engine, still running.
- Guest journeys run automatically from booking to rebooking.
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